Last updated: 12 April 2026
This Privacy Policy explains how WildScot Photography by Michael Cook (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit wildscot.photo or interact with our services, including photography workshops, holiday bookings, newsletters, or online contact forms.
By using our website, you consent to the practices described in this Privacy Policy.
1. Information we collect
We may collect the following types of personal data:
a) Information you provide directly
- Name, email address, phone number, and other contact details when you submit a form or book a workshop.
- Payment information for bookings (processed securely via third-party payment providers; we do not store credit card information).
b) Information collected automatically
- Website usage data via Google Analytics and Jetpack, including pages visited, time spent, browser type, device type, and general location (non-precise IP).
- Cookies and similar technologies (see our Cookie Policy).
c) Marketing and social media data
- Data collected via Meta Pixel (Facebook/Instagram) for advertising and audience measurement.
- Data collected via Google Ads for advertising and remarketing purposes.
2. How we use your data
We use your personal data to:
- Respond to enquiries and provide services (workshops, photography holidays, prints, etc.)
- Process bookings and payments securely
- Improve and personalise the website experience
- Measure and analyse website usage (Google Analytics, Jetpack)
- Deliver relevant marketing communications and advertising (Meta Pixel, Google Ads)
- Comply with legal obligations
3. Legal basis for processing (UK GDPR)
We process personal data in accordance with UK GDPR:
- Consent – for marketing, analytics, and advertising cookies (non-essential)
- Performance of a contract – to fulfil bookings or service requests
- Legitimate interest – for strictly necessary cookies and website functionality
4. Cookies and similar technologies
We use cookies to improve your experience and measure website performance. This includes:
- Strictly necessary cookies – essential for website functionality
- Performance/analytics cookies – Google Analytics, Jetpack
- Functionality cookies – Yoast SEO and other WordPress plugins
- Marketing cookies – Meta Pixel, Google Ads
We only process non-essential cookies with your consent. Please see our Cookie Policy for more details.
5. Sharing your data
We do not sell your personal data. We may share your data with trusted third parties where necessary:
- Analytics and performance providers: Google Analytics, Jetpack
- Marketing and advertising providers: Meta Pixel (Facebook/Instagram), Google Ads
- Service providers: payment processors, email marketing platforms, IT service providers
All third-party providers are contractually bound to protect your data and comply with UK GDPR.
6. Data retention
We keep personal data only for as long as necessary:
- Enquiry and booking data: retained for 7 years for accounting and legal purposes
- Marketing data: retained until you unsubscribe or withdraw consent
- Analytics data: aggregated or anonymised, retained according to service provider settings
7. Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data (subject to legal obligations)
- Withdraw consent for marketing and cookies at any time
- Object to processing for legitimate interests
- Request data portability where applicable
To exercise your rights, contact us at michael@wildscot.photo.
8. Security of your data
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse.
9. International data transfers
Some of our services (Google Analytics, Jetpack, Meta Pixel, Google Ads) may process data outside the UK/EEA. We ensure that these transfers comply with UK GDPR and use standard contractual clauses or other safeguards where required.
10. Children’s privacy
Our website and services are not directed at children under 16. We do not knowingly collect personal data from children.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be posted here with the “Last updated” date.
12. Contact us
If you have any questions or concerns about this Policy or your personal data, please contact me