Last updated: 12 April 2026
This Cookie Policy explains how WildScot Photography by Michael Cook (“we”, “us”, “our”) uses cookies and similar technologies on wildscot.photo.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site function properly, improve performance, and provide information to the website owner.
Cookies may be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (remain until they expire or are deleted)
- First-party cookies (set by this website)
- Third-party cookies (set by external services)
2. How we use cookies
We use cookies to:
- Ensure the website functions correctly
- Improve website performance and user experience
- Understand how visitors use our site
- Measure marketing effectiveness
- Deliver relevant advertising
- Remember preferences where applicable
3. Types of cookies we use
a) Strictly necessary cookies
These cookies are essential for the website to operate and enable core features such as page navigation, security, and access to certain areas.
These cookies do not require consent.
b) Performance and analytics cookies
We use analytics tools to understand how visitors interact with our website, including:
- Google Analytics
- Jetpack (WordPress.com Stats)
These tools may collect information such as:
- Pages visited
- Time spent on pages
- Referring websites
- Device, browser, and general location information (non-precise)
- User interaction and navigation patterns
This information is used in aggregated form to improve website performance and user experience.
These cookies are only used with your consent.
c) Functionality cookies
These cookies allow the website to remember choices you make (such as form inputs or preferences) and provide enhanced functionality.
Some WordPress plugins, including Yoast SEO, may set limited technical cookies required for site administration or functionality.
d) Marketing and advertising cookies
These cookies are used to deliver relevant advertising and measure the effectiveness of our marketing campaigns.
We use:
- Meta Pixel (Facebook/Instagram)
- Google Ads (including remarketing and conversion tracking)
These cookies may:
- Track visits across websites
- Build audiences for advertising
- Measure ad performance
- Show you relevant ads on other platforms
These cookies are only used with your consent.
4. Third-party cookies
Some cookies are set by third-party services we use, including Google, Meta (Facebook/Instagram), and Jetpack.
These third parties may process your data in accordance with their own privacy policies. We do not control third-party cookies.
5. Google Analytics, Jetpack, Meta Pixel, and Google Ads
We use the following services:
- Google Analytics – website traffic and usage analysis
- Jetpack – site statistics and performance insights
- Meta Pixel – advertising and audience measurement for Facebook/Instagram
- Google Ads – advertising performance tracking and remarketing
These services may collect anonymised or pseudonymised usage data to help us analyse traffic and improve marketing performance.
Some data may be processed outside the UK/EEA in accordance with appropriate safeguards.
6. How you can control cookies
When you first visit our website, you may be given the option to accept or reject non-essential cookies.
You can also manage cookies through your browser settings:
- Google Chrome
- Safari
- Microsoft Edge
- Mozilla Firefox
You can typically:
- Delete cookies
- Block third-party cookies
- Control cookies per website
7. Legal basis for processing (UK GDPR)
We process cookies in accordance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
- Strictly necessary cookies: legitimate interest
- All other cookies (analytics, functionality, marketing): consent
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.
9. Contact us
If you have any questions about this policy, please feel free to contact me.